FIFA 18: A Third Of FIFA 18 Players Are Paying For Microtransactions On Ultimate Team

    Jorgensen Also Speaks About How Microtransactions Help With Player Enjoyment:

    “This Entertainment Form Is Probably One Of The Greatest Entertainment Values For Consumers,” Jorgensen Said. “If You Go To A Movie Today It Can Cost You In The US $20 To Get In The Movie Before You Buy Popcorn Which Is Fun. It’s Great I Love It. But At The Same Time A $60 Video Game That People Are Playing Three Four Five Thousand Hours During The Year On That’s A Lot Of Value For Your Money. And Even If You Spend Some Money On Top Of That You’re Typically Spending It On Increasing The Fun And Excitement Of The Game. So We’re Just Trying To Give The Consumers What They Really Want And More Of It Versus Trying To Build Another Game Or Do Something Different.”
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